This post shows an outline of Andrew Godwin's music video conventions.
•A relationship between the lyrics and
visuals (illustrating, amplifying or contradicting the lyrics)
•A relationship between music and visuals
•A demand from the record company for lots
of close-ups of the main artist
•Artist develops their own star
iconography in and out of their videos
•Reference to voyeurism (screen within
screen, binoculars, cameras…)
•Intertextual
references
•Narrative, performance or concept based
•Particular genres may have their own
video style and iconography
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