Monday, 15 September 2014

Codes and conventions research

This post includes my codes and conventions research into three music genre's, comparing each with a different time period to now.

Codes and Conventions Research
Task 1:
Rock:
  • MMF – Miles Away ft Kellin Quinn
    A mixture of both narration and performance
    The concept of this narration is the artist travelling around the world, the performance is set on location as well as on a stage
    The locations vary due to the concept of the narration as we see him travelling on tours a lot. The main setting we see repeatedly is the band sitting inside of their tour bus and the band on stage in front of their fans
    The artist is dressed in jeans with a grey/white top with a leather jacket
    The camera work and pace of editing matches the pace of the beat
  • Paramore – Aint it Fun http://youtu.be/EFEmTsfFL5A
    A mixture of both narration and performance
    The narrative is the band trying to beat world records as well as beating each other. The performance is on location as the visuals cut after each successful challenge
    The settings to this is video is set in a number of locations such as a bridge, a field, and in a room because of the concept of the video
    The artist is dressed very feminine as she is wearing dresses but at the same time she is wearing a tracksuit with just a sports bra, she also adds a white blazer to this outfit.
    The pace of editing and camera work matches the beat to the song
  • Performance based
    On location cuts between being in a building to a cliff to a field and finally someone on a boat in the middle of the river
    They’re in a building with doors to separate each room (most likely a mental hospital) outside the doors their setup of drums and guitars and mike stands are located, then it cuts to the deserted cliff and the deserted field and on the boat in the middle of the river
    The artist is wearing black jeans with a denim short-sleeve coat and a jumper underneath
    The pace of the beat matches the pace of the editing and camera work
  • PTV – King For a Day ft Kellin Quinn https://www.youtube.com/watch?v=icXUkIfZxyg
    A mixture of both narration and performance
    The narrative is about how much they dislike work. The video is on location at their workplace as well as on a stage.
    The video starts off with the band in an office then the video cuts to them discussing a plan at round then the video cuts again to them on stage.
    The artists are dressed in suits when they are at work but change to vest tops and black jeans when they are on stage
    The start of the starts with a guitar riff and the camera slowly zooming into the artists as they work. As soon as the drums and base comes in the artists are distracted. The beat of the song matches the pace of the edits to the visuals

RnB:
  • Chris Brown – New Flame
    Performance based
    On location at a beach and some place with stairs and water, with dance routines
    The video cuts between the artists dancing on a beach to the artist in a place with water.
    The artist is dressed in all white with the latest fashion
    High key lighting is used throughout the video. The editing of the video follows the pace of the beat.
  • Party Next Door – Recognize ft Drake https://www.youtube.com/watch?v=WsPfSXJaelk
    Performance based
    On location, in a club and a room
    The video cuts between the artist at a club, two girls in a car and the artist in a dark room
    The artist is in plain black clothing
    Low key lighting is used throughout the video apart from the establishing shot of a beach. The editing of the video follows the pace of the visuals
  • Trey Songs – Smartphones https://www.youtube.com/watch?v=7sExF5B4G-U
    Mixture of both narration and performance
    On location with no dance routines
    The video cuts between being at a club to the artist being in a club to him being in a house
    The artist is dressed in black jeans white top black cardigan and a black coat
    Black and white video. The pace of the beat matches the editing
  • Mixture of both narration and performance
    The narrative of this music video is about her body and another body fitting together. On location with dance routines
    The artists is at a house party
    The artist is styled with jewellery and a simple hairstyle as well as a simple outfit
    Low key lighting is used when she’s dancing in the white spot light, as well as in the house. The pace of the editing matches the slow pace of the visuals.

Dance:
  • Clean Bandit – Rather Be ft Jess Glynne
    Performance based
    On location no dance routines
    In a bedroom, in a kitchen, on a bike on the road, in a market place, at a restaurant
    We barely get to see the artist
    The pace of the beat does not follow the visuals or the edits. The lighting is very high key when she is at home or on the bike or at the market but when she is in the restaurant the lighting is low key
  • Disclosure – White Noise ft Aluna George https://www.youtube.com/watch?v=bkk2H3Ztrfk
    Performance based
    Performance involving dance routines
    In an abandoned building and deserted areas
    We do not see the artist
    The dance moves (visuals) are timed to the beat where as the editing pace is not timed to the beat throughout the music video. Low key lighting is used
  • Performance based
    On location with dance routines
    On a street
    Stylish, she is dressed a bit sexual as she has a very tight crop top that pushes her  boobs up (basically a lot of skin is showing)
    The camera tracks the artist as she moves through the street dancing. High key lighting is used throughout the music video

  • Performance based
    In a building, with a dance routine
    Sitting room, bedroom and kitchen
    We do not see the artist
    Low key lighting is used. The pace of the visuals is slightly faster than the beat but the editing matches the beat

 Extension task: chosen time period 1980-90’s
Rock:
  • Guns n Roses – Sweet Child O’ Mine
  • Nirvana – Come As You Are https://www.youtube.com/watch?v=vabnZ9-ex7o
  • Back in the 80’s/90’s the genre Rock were on a stage where you had a visual of their instruments. They were also purely performance based. Camera work was not steady (Guns n Roses) which matched the pace of the beat as well as the editing. They also had intervals of just guitar riffs. The artists were dressed in tight leather trousers with vest tops and they had long hair with hair bands on the outside. Some rock songs had a narration (Aerosmith).
RnB:
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