Analysis of music video: Representation

This post includes my analysis of representation in a music video of my choice.

How are the men and women represented in the 50 Cent video?

The video starts with an establishing shot of the mansion. The men in this video are represented as dominant, sexual and rich. This is shown through the use of mise-en-scene and camera work. The male appears in a red sports car, a close up shot of the trainers shows the audience that he can afford the latest fashion. The artist image is flashy as he is dressed in baggy shirts, loose jeans, silver chains, hats, a fur coat and a suit. He changes between these outfits throughout the video to show how stylish and up to date he is. On the other hand the women are represented as sexual objects. They are dressed in lingerie, and tight leather clothing. The video is through the male’s point of view which is also the dominant point of view as Laura Mulvey states.

The setting of this music video is in two locations, at the start it is in a mansion then at the end the camera zooms out and the audience realises that the artist is dreaming about the mansion full of women, when in reality he is in a drive through getting food. The point of view shot of the camera zoom into the house full of women, which shows that women are just an accessory for men. This is also similar to what John Berger said ‘men appear and women act’, as seen is this music video the man is performing to the camera while women surround him in the back ground.

Women’s sexuality is exaggerated in this music video, especially when the female is in the bath tub while another female is pouring melted chocolate over her then she rolls a red apple over her chocolate covered body. The red apple signifies the lust and love in the scene as it is meant to be sexually attractive to men. This is a stereotype; the generalisation that all men find this attractive. The artist is also meant to attract females, as the other female’s facial expression shows her lust and interest in the main artists when she uses a whip to take his shirt off.